Despite the raw number of courses on the market, Twitter is pretty straight forward.  It’s like public text messaging, which can be really cool, or really annoying depending on your mood. [...]

Techcrunch’s article defines it the best. There’s a clear difference between paid advertising (read: old media) and earned advertising (read: social). For years, anyone with any sense [...]

Uh oh…here we go. Outsourcing social media is a big taboo topic. Like paying players in college football, there are way more people doing it than admit to it, and if you’re found out [...]

I like to say that comments are the gold bullion of the internet, especially for new bloggers.  Getting a comment on your blog is an important piece of validation, the moment in time where you [...]

I knew it was wrong the first time I heard it. Social media expert So-and-so says, “Social media is bringing everyone together; the key to success is to be amicable, social, friendly”. On the [...]

The life of a maturing industry is never dull, and social media is no different.  Just like the web design industry before it, social media has its share of charlatans, snake oil salesmen, and [...]

Mark calls it, “The Lust for Likes”.  Facebook call’s it a business model.  I call shenanigans.  What I’m about to say to you may shock you, you may want to sit [...]

So often, we hear that the shortest distance between two points is a straight line.  In science and logic that’s completely true. Unfortunately, humans are rarely scientifically logical people.

People have difficulties with synonyms. Synonyms are words that mean the same thing…most of us learned that in middle school or so.  Unfortunately, there must not have been much practice of [...]

The social media version of the “chicken or egg” has finally come…and nobody wants to talk about it. The paradox is simple, but most paradoxes are, aren’t they.  It starts like this: You want to [...]